Special Report: Manufacturing in Mexico Rebounds

Coming in the Winter 2012 Issue of Area Development Magazine...

It wasn't too long ago that most of North America, including Mexico, was beginning to believe that China would eventually capture all the manufacturing to be had. It was true that many companies fled Mexico for the lower labor costs of China.

In a report released in August 2011, The Boston Consulting Group (BCG) noted that by 2015, wages in Mexico will be significantly lower than in China, pointing out that in 2000, Mexican factory workers earned more than four times as much as Chinese workers.

A recent study by Alix Partners says U.S. manufacturers could face challenges if they continue to rely on China for their supply base and don't adopt a flexible sourcing strategy. The study ranks Mexico as the Lowest-Cost Country for U.S. Outsourcing.

Now is the time to tell U.S. executives why they should be moving manufacturing back to Mexico.
Area Development reaches over 35,000 U.S. c-suite executives and over 38,000 globally. The Winter 2012 issue of Area Development will put the story of the Mexican manufacturing revival front and center. Your organization has the opportunity to be a part of that story, and to get on the radar of our executive audience, by investing in The Revival of Manufacturing in Mexico marketing package that we are offering.

The Revival of Manufacturing in Mexico Marketing Package

Advertisers receive all of the following:

Print

• Full or Half Page , 4-Color Ad Spaces - placement within Mexico feature story
• 100-word sidebar embedded in feature story

Online

• AreaDevelopment.com - "Page Takeover" display advertising and "Location Profile" placements on the Manufacturing in Mexico feature story and Mexico topic page
  
  • 3 banner placements per page
    • 1 "Half Page Banner" (300 x 600 pixels)
    • 2 "Leaderboard Buttons"(180 x 90 pixels)
  • Location Profile (see sample on right)
    
    • Online side bar with you location mapped out with an overview insert
    • Contact Information
    • Contact Links
      
      • Web& Social Media Links
      • FacilityLocations.com
      • FastFacility.com
    
    
• FacilityLocations.com Select Site listing (see sample on right)
• FastFacility.com – 5 building and/or site property listings

Case Study

• A 750-word recent "success story" on your organization that will be prominently positioned and linked to throughout AreaDevelopment.com
  • Mexico Topic Page
  • The Manufacturing in Mexico Feature (online)

Pricing

• Full Page 4C Ads -- $7,495.00, net USD
• 1/2 Page 4C Ads -- $4,495.00, net USD

Deadlines

• Ad Orders – 31 January 2012
• Ad Copy – 8 February 2012

FacilityLocations.com Select Site listing Sample - click to enlarge



Location Profile Sample - click to enlarge

Contact To learn more about this marketing opportunity or our other products Bill Bakewicz, Account Executive Area Development Magazine 800-735-2732 or 516-338-0900 x.202 BillBake@AreaDevelopment.com

Special Offer Book your ad by Thursday 26 January and take $200 off the price of your advertisement.

PRINT CREATIVE REQUIREMENTS

Mechanical Specs

ONLINE CREATIVE REQUIREMENTS

• 180x90 "Leaderboard Buttons" (30k max) type: GIF, JPG, SWF
• 300x600 "Half-page Ads" (75k max) type: GIF, JPG, SWF

**All banners with a white b/g must have at least a 1px border**

Please submit all creative to traffic@areadevelopment.com

AD SERVING

Publisher served or ad tags from approved third-party ad servers accepted

Campaign targeting, frequency capping or impression limits from third-party served campaigns is prohibited unless disclosed by agency/client and expressly authorized by Area Development Online

If using a third-party ad server, please provide instructions for inserting publisher click tracking parameter within the provided ad tags

If using a third-party ad server to host email newsletter banners, please provide a redirect URL to the hosted image file and a click URL for each ad unit. Javascript or html ad tags are not accepted for newsletter banners.

ANIMATION

Banner ads with continuous animation must have a 15 second delay between the last frame and the first frame of animation

• 120x60 "Sponsorship Button" - no animation allowed
• 180x90 "Leaderboard Button" - no animation allowed

IF USING FLASH ADS

Click Tag:

In order to track click's, and other click initiated reporting, all SWF files must contain the ClickTag parameter:

AS2
on (release) {
getURL(clickTAG, "_blank");
}

AS3
clickTagButton.addEventListener(MouseEvent.CLICK, onMouseClick);
function onMouseClick(e:MouseEvent):void {
getClickTagURL(LoaderInfo(root.loaderInfo).parameters.clickTag, "_blank");
}
function getClickTagURL(url:String,window:String):void
{
ExternalInterface.call('window.open("' + url + '","' + window + '")');
}

Click Here for Flash ActionScript 3 Click Tag Instructions

Please note that we recommend the use of ActionScript 2 for Flash creatives. If your creative requires implementation of the clickTag in ActionScript 3, please use the following instructions:

• In your Flash document create two new layers at the very top. Call the top one "Action Script" and the bottom one "Button".
• With the Button-layer selected, draw a rectangle which covers the area you want to respond to the mouse click.
• Highlight the rectangle and convert it to a Button symbol (F8 and select the button option)
• Chose as the fill colour of the rectangle a total transparent colour or shift the key frame to the "Hit" frame
• Now return to the scene and name the button instance on stage "clickTagButton"
• Select frame 1 in the ActionScript layer and open the ActionScript Editor (F9 key)
• In the ActionScript Editor type the following to create your clickTag:

clickTagButton.addEventListener(MouseEvent.CLICK, onMouseClick);
function onMouseClick(e:MouseEvent):void {
getClickTagURL(LoaderInfo(root.loaderInfo).parameters.clickTag, "_blank");
}
function getClickTagURL(url:String,window:String):void
{
ExternalInterface.call('window.open("' + url + '","' + window + '")');
}


• Firstly an event handler needs to be setup so that actions can be supported on the button. In the example above, the handler is attached to a MovieClip with instance name "clickTagButton".
• Secondly a function is set up to retrieve the click URL that has been dynamically embedded using the LoaderInfo property. The click URL is then established as a string.
• Lastly, the ExternalInterface.call will cause the click action to open in a new window via JavasScript in order to avoid being blocked by Pop-up blocker.

Failover Images
Please submit a failover image with all flash units (GIF, JPG)

AUDIO

Click-initiated audio only. Must have prominent mute button